Much of the news surrounding Maserati has been bad lately, particularly the never-ending rumors that Stellantis may look to off-load the brand to someone else. Maserati may finally get a little break in the storm of worrisome headlines when it reveals a new model, and surprisingly soon. The company announced that it has something to share at this year’s Goodwood Festival of Speed, which is this weekend.

Maserati has been surprisingly silent about what this car is. The most descriptive sentence about the car in the press release said, “The House of the Trident will unveil a world debut of a new and authentic expression of energy crafted in the true Maserati way.” That’s a long sentence to say basically nothing. Maserati also only provided one image along with the announcement, which you can see at top. It didn’t give any indication as to whether the close-up is of the new vehicle or not. From the looks of it, it just seems to be a close-up of the MC20 side intake vents, and the MC20 isn’t a new model.

That’s not to say this isn’t the new model Maserati is showing. It could be a special version of the MC20. Maserati did mention that the company’s first racing victory came 99 years ago, so a special edition would be fitting. It could even be a heavily updated MC20, as indicated by a Maserati executive earlier this year. That refresh may be accompanied by a new name. We recently reported on trademark filings from Maserati for the MC25 name. It fits the naming scheme Maserati set with the MC20, using the reveal year for the numerical suffix. Certainly a revised MC20 would be a quick and easy way to launch a new model, too, and even Ferrari uses that strategy at times. Just take a look at the new Ferrari Amalfi, which is a redesigned version of the Roma. The Maserati’s updates would almost certainly include styling changes inside and out, as well as some mechanical upgrades. The MC20-derived MCXtrema makes more than 700 horsepower with the brand’s twin-turbocharged 3.0-liter Nettuno V6, so a number approaching that would seem well within the realm of possiblity for a more road-going MC25.

Maserati Probably Needs More Than Another Sports Car

While we love sports cars and appreciate Maserati’s dedication to offering them, they won’t save the brand. It only has one vehicle that has a chance at mass-market appeal: the Grecale SUV. It recently ended production of the quite old Ghibli and Quattroporte sedans. That leaves it with just the SUV, the GranTurismo and GranCabrio two-door grand tourers, and the MC20 and its hardcore derivatives. That’s not exactly a formula for large sales, which doesn’t make it look good for staying in the fold at Stellantis. With that said, Maserati and Alfa Romeo reportedly may work closer together. This could help justify some development costs for Maserati, and it might even make it easier for Maserati to create some of its own models based on upcoming Alfas.